Pay Per Click - PPC
Pay Per Click is only a piece of an Internet Marketing plan, which does not fit all businesses. All major search engines offer their own variety.
- Google Adwords
- Yahoo!
- Microsoft
The above image diagrams a Google search results page detailing the paid search results and natural or organic paid results.
Create Compelling Search Engine Advertising
- Write a compelling Search Engine Ad that makes a specific offer and that is supported by a correct landing page.
- Take the client to a well-crafted landing page
- The offer made in the ad, is fulfilled on the landing page with a clear headline.
- Clear call to action - relates to goal.
- Multiple methods to “raise their hands.”
- Keep the copy brief.
Target Specific Audience
PPC search results may be tailored to the correct audience through the following criteria:
- Time of day
- Day of the week
- City / State / Region
- Income (content embedded search only)