Measure the Results of Internet Marketing
Despite what some may say, there is not a template that applies to all web sites that ensures great success. You must establish the goals that you want to accomplish, and then Create, Implement, Test, and Adjust the web site based upon the results.
To really see what makes the web site work, you have to look underneath the surface of the site. Measuring results through analytics software allows us to analyze the performance of keywords, landing pages, and contact forms.
Customized Analytics:
- Email reports on desired schedule
- Customized dashboard
- Custom keyword tracking in Google Analytics
- Report unique daily visitors (not "hits")
- Track Goal Success
- Measure PPC campaigns
- Learn more about your web visitors (i.e. where they live, when they are visiting, how they found your site)
Discover what is working
Test multiple versions of key pages to determine success. A / B Testing isolates variables on key pages to determine what is increasing conversions on your site.
Store Valuable Customer Information in a Database
The most valuable tracking information is transferred when your customers submit a web form. Are you tracking that information now? Eluminare is experienced in Customer Relationship Management ("CRM") setup, creation, deployment, and maintenance for organizations small and large.
- Maintain HTML email campaign lists
- Aggregate customer information
- Track lead source
- Store customer and lead information
- Automate email response
- Automate workflow tasks with leads and customers
- Monitor and manage sales staff activities